Tag Archives: facebook

What’s Your Bra Color?

8 Jan

I’m not sure how it started but when I logged on to Facebook yesterday evening most of my girl friends had colors as their status. I was extremely confused as were you most likely. After some investigating/stalking of comments from people asking what was with the colors I discovered it was linked to supporting the fight against breast cancer.

With family members that have died from different forms of cancer, a friend’s mom passing in 5th grade from breast cancer and another friend’s mom survived, I’ve always been very passionate about finding a cure. Next year I’m even hoping to walk with my friend in memory of her mom (going to school in different states prevented this in the past).

Guys were completely left in the dark on purpose as described in the little note I discovered in my inbox. But was this a mistake in the overall campaign? A small percentage of men have been diagnosed with breast cancer, so why not include them? If this were a real campaign, men should have definitely been included.

Clearly someone started this and hoped it would spread throughout Facebook. Well it worked!! It obviously also caught the attention of many in the Twitter world. Amanda Mueller from Cashman + Katz tweeted “If anyone doubts the reach of viral marketing…check your Facebook statuses and see how many colors you see…perfect example.” Could you imagine if this was a real campaign? Initially I thought maybe it was started by the fan page of Pink Ribbons, supporting the fight of breast cancer, but I was wrong.

Personally I think if updating a Facebook status to a color brought in tremendous amounts of results, a company or celebrity should take this idea and run. I’ve seen so many viral campaigns over the past year, mainly on Twitter, such as Ashton Kutcher v. CNN and Hugh Jackman’s promise. Ashton not only promoted himself but also Twitter, Ted Turner, and CNN and Hugh promised to donate $10,000 to a fan’s favorite charity. Umm love her and the show but I’m sure Kim Kardashian could donate the money she gets for tweeting to a charity.

Did you post your color? If you haven’t will you post it? (My friends are still posting their colors today.) As a PR person how would you have carried out this campaign?



30 Dec

Well I’ve participated in 2 #PRStudChats already and yesterday participated in my first #Journchat. Moderated by @PRsarahevans I didn’t expect the chat to be as intense as it was but I guess with more participating from two industries I should have expected it. It even got to the point where my Tweetdeck had reached its limit though somehow my #Journchat column still updated.

Among the topics discussed were how we became interested in public relations or journalism, ethical problems at the Times, and predictions for 2010. Many shared the same reason as me as to why they chose PR as a career path. Being able to be creative and flexible is something I really desired even though I almost considered journalism because of an intro course my freshman year. Also, I didn’t say it but I love to talk which was another one of my deciding factors, though I definitely need to practice on my speech presentations more. I admit I’m not the most patient person but I do need a vast amount of interaction with people otherwise I get completely antsy and annoyed.

Many had predictions about what would happen to PR firms in 2010. Clearly social media is the biggest change that firms are going to have to adapt to and help clients better understand everything. From what I’ve seen through a past internship and one that I’ll be starting soon, clients are starting to use Facebook and Twitter but not as fast as they should be interacting with their audiences. This past semester some clients the company I was interning at did PR for had started their own Facebook pages and did an ok job when it came to updating and promoting themselves. Next step for companies only on Facebook? Twitter. Many don’t really see the point in Twitter but really it’s the fastest easiest way to get information out to those who follow you, in my opinion. One of the biggest obstacles will be how to measure both quantitative and qualitative, but I’m sure that a way will be found, it’s just a matter of time.

Ethics was also discussed not only in relation to the New York Times but also within blogging. Since I’m just starting this blog, I only see fit that I discuss some of the ethics brought up during the chat about blogs. One of the main rules is to always be honest. I mean come on no one likes a liar and everyone deserves the facts/truth. Also make sure to give credit where it’s due when posting. Plagiarism is severely frowned upon…in ANY industry and any creditability that you may have earned during your time will be lost. All I have to say is good luck building yourself up again. One more important thing is remember to be you! I personally don’t think a blog should be too bias. Every point should be looked at and given consideration but putting your own ideas into your blog so your readers know where you stand. And to follow my own advice..blog frequently. In high school I used to blog all the time but with all I do in school now I rarely have time. Since I’m on break right now I’ll definitely post more and try to have at least 2 posts weekly when I return to school.

Alright it’s getting late since I have an early start for tomorrow. If you participated in the chat and think I missed something or misinterpreted something please let me know!